After a victorious Startup Weekend experience, a fellow member of my team approached me to help him rebrand his weightloss company, Lavoro Laser. He felt his current logo was uninspired, and should better reflect the business goals. Additionally, the business was set to expand beyond laser treatments, encompassing nutrition and exercise regimens as well. Therefore, the new logo should be flexible enough to be used alongside these other services as well.
I designed a logo that retained his color scheme, but used a body-image bug that visually communicates their services. He was very pleased with the result!
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