In March 2014, I participated in Startup Weekend Tahoe. As a designer, I was looking to join a team whose business model was a little more difficult to explain than your standard business idea. I have a knack for breaking down complicated processes and making them more easily digestible. Lendsnap (then called “Loan Viola”) was looking to simplify the traditional mortgage process. Now that’s a challenge.
I worked with the founder and a talented team of business professionals, engineers, and marketing gurus. By the end of one action-packed weekend, I had created the company name, logo, web design, and pitch deck. I created a sleek, fun logo and used the same style for icons and other design.
At the end of the weekend, we competed against 15 other teams for an array of prizes – and took home 1st place! Lendsnap is still going strong, and I am still working with the founder to develop a strategy for moving forward.
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